Journal Magic Bullet Theory

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18
oct.
2002
Early thought about the mass media surrounded the thinking that when media audience members were isolated from one another, they were vulnerable targets easily influenced by mass media messages. The Magic Bullet Theory, which originated in the 1920's and 1930's, proposed that as an audience, we were all passive and equally susceptible to media messages. The media were thought to have the ability to shape public opinion and persuade the masses toward nearly any point of view desired by the (…)